The dark colours and shadowing suggest that this is a horror film, also the rain clouds reflect the mood which is scary and uneasy, the fact that it is not raining but the clouds anticipate it suggests that something bad is expected to happen. The young boy looks possessed suggesting that he is the thing that we should fear in the film however he looks like a typical groomed boy, maybe the son of a family which could lead us to believe that he is normal- the medium shot is used to portray this. He is stood in front of a house, he is the central part of the poster and we cannot see the full house which may mean that he has the most power and holds the most power in the film. It is as though the character is looking straight at us which can make the audience feel uneasy and that we are victims as well as the people in the film, we become involved and engaged straight away without even watching the film. The body language of the boy shows no emotion so we do not get a hint of how he is feeling, we don't know much about him and that is the intention as they want us to watch the film. The house looks as though it is part of a neighbourhood suggesting that there is nothing to hide as in other horror films the house is usually hidden like in 'The Strangers' and 'House At The End Of The Street'. Audiences of 'Paranormal Activity' and 'The Saw' franchises are the main target audience for this film as the makers of these films were involved in this one suggesting that it is going to be as terrifying and successful.
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